Why Poland?


The population of Poland is around 38 million inhabitants making it the sixth most populous country in EU and 33rd in the world. In the early 1990s Poland transformed from socialist-style economy into a market economy. Followed by joining the European Union 2004 and the Schengen area in 2007, the bureaucracy of operating in Poland has deducted significantly. Yet some of the bureaucratic governance is still present which makes local know-how and language skills a necessity for successful business operations.


In 2014 the nominal GDP of Poland was 546.56 billion USD. Per capita the GDP during the same year measured to 13 684 USD per capita and by purchasing power parity 22 513 USD per capita. The average growth rate of the country´s GDP from 2000 to 2010 was 3.9% p.a. in 2014 the figure was 3.3% and the estimated growth for 2015 3.3%. During 21st century Poland has been one of the fastest growing economies in all of Europe.


The large size of the market and location at the geographical center of Europe makes Poland a very attractive place for trying out concepts and international sales potential of various goods.


Without local know-how it might still be difficult to get sufficient market information to support executive decision making and to handle the initial market penetration smoothly. Noomin can solve these steps for you and let you to concentrate on your core business.