Noomin started the sales of Finnish Lonkero in Poland


Noomin succeeded in getting the traditional yet internationally fairly unknown Finnish Lonkero to the challenging Polish beverage market. The journey started with market research and piloting. The feedback from the research and the pilot was then used for launching the distribution of the drinks in Warsaw region in autumn 2012.


Lonkero came to Polish market as a new product category and the brand building from scratch was no easy task. The ramp-up of sales was bureaucratic as well as requiring a lot of hands on sales efforts. The effort was in vain since the producers stopped the productions of the export packaging in the beginning of 2013 when Noomin had more that 80 retail sales points arfounf Warsaw.


The journey of Lonkero in Poland can be followed at


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Contact Jaakko Autere, m. +358 40 7233 872 or by email at